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Maggie Wu Studio is a contemporary womenswear brand in Hong Kong. Launching Summer 2018...

Our agency was retained to reposition the Maggie Wu Studio brand from a bridal focus to the contemporary market.

We worked closely with Maggie through her e-commerce redesign and the creation of a new brand voice strategy; we redesigned the brand id (logos, color palette, typography). Our team also consulted on a new DTC business model, culminating in capsule collection releases and a diversified assortment.

Our advisement included product naming, pricing strategy, packaging, branding, merchandising and market analysis.